over 40 years of success.

PARTNERSHIPS

There is real value in having your brand associated with a venue where people go to have fun - and as one of the world’s leading venue management companies, the NEC Group can make that happen.

Our partnership programme is home to a wide range of businesses from household brand headline sponsors, through to independent partnerships who are exposed to over seven million visitors at more than 750 major events annually and - by delivering engaging content, hosted in our world-renowned venues with award-winning services - we provide unforgettable live experiences that reunite our audiences with great brands year after year.

COCA COLA

COCA COLA

COCA COLA

Exclusive and Official Taste of Utilita Arena Birmingham and Resorts World Arena.

Coca Cola offer more than 80 drinks across 20 different brands. This includes three colas, a range of sparkling and still drinks, waters, herbal teas, juice drinks and sports drinks - some of which are caffeine-free. Coca-Cola also have a reduced or no-sugar, no-calorie option for almost all their drinks, which come in a variety of flavours, as they work towards reducing sugar and shaping choice.

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FREE RADIO

FREE RADIO

FREE RADIO

Exclusive and Official Media Partner of Utilita Arena Birmingham and Resorts World Arena.

Free Radio plays all the biggest hits for the West Midlands. Listen to your favourite music and presenters anytime, anywhere on FM, DAB, online or via their App.

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UTILITA

UTILITA

UTILITA ARENA BIRMIGHAM

Official Naming Rights Partner of Utilita Arena Birmingham.

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LOGIC

LOGIC

LOGIC

Exclusive and Official Vaping Partner of Utilita Arena Birmingham and Resorts World Arena.

Logic is a leading e-cigarette brand in the UK that provides a quality smoking alternative for adults. Logic vapes are available to buy at logicvapes.co.uk and thousands of supermarkets and convenience stores nationwide.

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RESORTS WORLD BIRMINGHAM

RESORTS WORLD BIRMINGHAM

RESORTS WORLD BIRMINGHAM

Official Naming Rights Partner of the Resorts World Arena.

Owned by Genting, Resorts World is a destination like no other.

Located adjacent to Resorts World Arena at The NEC, you’ll find a wide range of places to eat and drink including favourites like Miller & Carter and Zizzi. It includes a shopping outlet experience with over 50 familiar brands including Nike, Levi’s and GAP. The venue also boasts a 4-star 178 bedroomed Genting Hotel, Santai Spa and multiscreen Cineworld Cinema complete with IMAX.

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STOWFORD PRESS

STOWFORD PRESS

STOWFORD PRESS

Exclusive and official Cider Partner of Utilita Arena Birmingham.  

Stowford Press is made in rural Herefordshire by Westons Cider – who have been making cider on their family farm since 1880. Made from 100% local and home-pressed apples, Stowford Press, at 4.5% ABV, is a refreshing medium-dry sparkling cider that is bursting with the flavour of crisp cider apples.

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UVA

UVA

UVA

Whether you’re seeing mates, going on dates, or running late, taxis are a gateway to great experiences.

That’s where UVA comes in. We’re here to give riders and drivers something they’ve only dreamt of – a trustworthy, honest and positive relationship with e-hailing.

At UVA we do e-hailing differently. We make it better. Together. From fixed prices to friendly drivers who are treated with the utmost respect, we’re the reliable one in the group WhatsApp. And we’re here to set a new benchmark for the industry with our people-first and community-centric approach.

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PRAVHA

PRAVHA

PRAVHA

Pravha is the best of both worlds. All the bold flavours of a high-quality Czech pilsner, perfectly balanced with an unexpectedly light and refreshing taste. Both in name and restless spirit, Pravha is truly born of Prague.

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NEC Group Preferred Suppliers

ANNA VALLEY

ANNA VALLEY

ANNA VALLEY

Anna Valley provide audio-visual technology and expertise to corporate and broadcast markets and their agencies for every kind of show.

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NEON ARENA SERVICES

NEON ARENA SERVICES

NEON ARENA SERVICES

Neon Arena Services, effectively manage relationships with a wide network of event industry partners across the UK.  Neon has up to 8000 square foot of secure space available 24/7, and can offer a wide range of flexible storage options that suit varied needs and budgets. Fork-lifts with in-house drivers are also available for hire.

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