The Ticket Factory's sports portfolio

19 January 2017 Ellie Rance

National ticketing agent, The Ticket Factory, has strengthened its sporting credentials after securing partnerships with national governing bodies, British Swimming and England Squash.

The Ticket Factory has secured a four-year contract with British Swimming – the national governing body responsible for the high performance representation of swimming, para-swimming, diving, high diving synchronised swimming, water polo and marathon in Great Britain.

British Swimming strives to enable its athletes to achieve gold medal success at the Olympics, Paralympics, World Championships and Commonwealth Games.

The Ticket Factory will be responsible for ticketing more than five of its national events per year.

Adding to its success, The Ticket Factory will be the official ticketing partner for England Squash. Established in 1928, England Squash organises and supports competitions for both amateur and professional squash players across the UK. It currently works with more than 400 affiliated clubs to create thriving squash communities on a national and local level.

The Ticket Factory will be responsible for ticketing some of its major events including The British National Squash Championships and the Allam British Open Squash Grand Prix.

The Ticket Factory will also build a white label website to maximise conversion and drive ticket sales, as well as help raise the profile of England Squash through its sports database, affiliates, social media and leading marketing partners.

British Swimming and England Squash are the latest names to join The Ticket Factory’s growing sports audience which includes Lawn Tennis Association, European Aquatics Championships, Matchroom Sport and Yonex Badminton.

Stuart Cain, managing director of The Ticket Factory, said: “Over the last 12 months, we have strengthened our position within the sports sector, and winning these contracts put us one step ahead of our competitors yet again.

“One of the reasons we have won these contracts is because we’ve showcased how committed we are to putting the customer first. We believe ticketing is central to the customer experience and is often the first and most interactive touchpoint with the event.

“Thanks to our experience of working with national governing bodies and marketing reach, we have built up a large database which we have no doubt will allow England Squash and British Swimming to reach a new sporting audience and profile their events to a larger database.”

British Swimming Chief Executive David Sparkes said: “The Ticket Factory’s bespoke service and unique approach to reaching new fans is what stood out for us. We are keen to grow our audiences and we know that The Ticket Factory’s expertise will allow us to do just that.”

Darren Bernstein, Director of marketing and communications for England Squash, said:

“The Ticket Factory’s experience of working with other national governing bodies is second to none. We were impressed with the full programme of support offered by The Ticket Factory. Our partnership with The Ticket Factory will allow us to engage with new customers who might already play squash but don’t realise they can watch it competitively – a factor which is crucial to the success and growth of England Squash.”

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England Squash players