The Ticket Factory signs showground contract

16 December 2019 Ross Watson

The Ticket Factory is celebrating after being named the official ticketing agent for Three Counties Showground in Malvern.

The new five-year partnership means the national ticketing agent will go on sale for shows including RHS Malvern Spring Festival, Royal Three Counties Show, Malvern Autumn Show, Countrytastic and Three Counties Farming Conference.

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Crowds flock to RHS Malvern Spring Festival

Three Counties will also be supported by the wider team at The Ticket Factory, which has a full support service team based at The NEC in Birmingham. The contract win comes on the back of a string of high-profile contract wins in 2019, including the Royal Horticultural Society, British Athletics and Edgbaston Cricket Ground.

Richard Howle, director of ticketing for The Ticket Factory, said: “We look forward to developing a strong partnership with Three Counties Showground and are thrilled to be announced as its official ticketing supplier.

“Our team will provide a diverse range of support services including marketing, customer care, web development, customer segmentation and insights. We very much see ourselves as an extension of our clients and Three Counties is no different.

“First and foremost, it’s our job to make their ticket buying experience as fast and simple as possible and we can’t wait to get started as the shows go on sale.”

Suzy Hillier, head of commercial at Three Counties Showground, said: “We’re delighted to be working with one of the UK’s biggest names in ticket sales.

“We’re currently working towards our next major event at Three Counties Showground - RHS Malvern Spring Festival 7-10 May – which attracts a footfall of 100,000.  It is our aim to provide our visitors with a best quality experience whenever and wherever they interact with us, so we’re working with the team at The Ticket Factory to ensure the process of buying tickets is quick and efficient.”

A long-standing provider of ticketing services to some of the biggest sporting events, concerts and festivals in the UK, The Ticket Factory has begun ticketing at the showground with RHS Malvern Spring Festival this month.