The Kennel Club signs exclusive deal with The Ticket Factory

11 November 2015 Sunny Sahota

Leading ticketing agency, The Ticket Factory, has secured a three-year deal with The Kennel Club to be the exclusive ticketing agent for their two most popular events; Crufts and Discover Dogs. 

The new contract between The Kennel Club, the UK’s largest organisation dedicated to protecting and promoting the health and welfare of all dogs, and The Ticket Factory cements this long standing relationship and further enhances the NEC Group’s credentials as one of the world’s top venue management companies. 

Crufts has recently celebrated its 25th anniversary at Birmingham’s National Exhibition Centre (NEC) which, like The Ticket Factory, is part of the NEC Group. 

Vanessa McAlpine, Events Manager for The Kennel Club, said: “With over 25 years’ experience in the live event industry and a fantastic insight into our customer base through its association with the NEC, The Ticket Factory was the perfect choice of ticket provider for our show. The team are always looking for new ways to make the ticketing process fast and seamless so we know we are in capable hands.”

Sarah Whittaker, The Ticket Factory’s Sales Director, said: “As a Group, we have been working with The Kennel Club for a number of years, but this is the first time we have had a long-term commitment.  

“We’ve invested in a great team of developers to help sell more tickets online, and this deal will enable us to work more closely with the organisers to identify areas where we can add value and help sell more tickets  than ever before to their national and international visitors, at the same time making it easier for customers to buy.”

The Kennel Club events are; Discover Dogs held at ExCel London on 17-18 October and Crufts will take place at the NEC from 10-13 March. 

To find out more about how The Ticket Factory can help support your event, or to find out about the exciting events coming up visit or call the team on 0844 338 8000.