PTI Digital to partner with NEC Group on Mobile Strategy

PTI Digital have been appointed by the NEC Group to develop a mobile strategy across their arena venues – which includes Utilita Arena Birmingham, Resorts World Arena and the Group’s ticketing brand, The Ticket Factory.

PTI Digital have been appointed by the NEC Group to design and execute a mobile strategy for the arena venues, starting with a practical approach as fans return, building towards a longer-term strategy.

Following the restructure of the NEC Group in February 2021, the Ticketing and Arenas divisions merged, with the joint ambition of growing the volume of NEC Group Arenas tickets sold via The Ticket Factory and to create new revenue streams, and improve customer experience through mobile technology.

NEC Group see mobile ticketing as the first step on a journey towards a broader approach to unlocking new mobile technology driven opportunities in its arena venues.

PTI Digital is a digital transformation consultancy, providing world-class expertise for its clients. PTI, on behalf of their clients, are now managing nine ticketing platforms across its portfolio of clients in the Premier League, Championship, Premiership Rugby and County Cricket as well as at venues including Co-op Live and Swansea Arena. In March PTI announced a five-year strategic global partnership with Oak View Group and more recently have been appointed by London Stadium and Wasps and the Coventry Building Society Arena.

Andy Price, Commercial Director of NEC Group, Ticketing and Arenas said: “As an industry, we have had to be resilient in the face of the challenges of the past 18-months. However, the pandemic has also given us time to reflect on the future needs and aspirations of our customers. Given their wealth of experience, it made perfect sense to partner with PTI to help us navigate the more fluid challenges in the short term before developing a longer-term strategic approach centered around a world class customer experience.”

PTI Digital’s CEO Mike Bohndiek added: “We are delighted to be able to bring NEC Group into our stable of world leading venue clients. This is a complex brief, but one which we relish and it is exciting to play a part in helping deliver the Group’s vision, walking alongside them in conceptualizing, creating and delivering a customer-centric experience with a mobile strategy at its heart.”