NEC Group venues the NEC, ICC and Vox have played an integral part of the Event Industry Alliance’s new cross-association working group initiative, Project Confidence, along with other venues across the UK.
Set up to inform and engage event industry stakeholders on the work being done to facilitate the safe return of events, it’s creating a comprehensive rolling programme of communications as the industry transitions through phases of recovery.
The key objectives of the initiative are as follows:
- Work collaboratively to create the communications programme, providing the right information at the right time in the right manner.
- Develop a common language and narrative, ensuring key messages are relevant and resonate with each stakeholder group, as well as reflective of current sentiment at each phase.
- Demonstrate, with transparency, that the events industry is taking an active role in its own recovery and is ready to manage the safe return of live events.
- Reinforce the value of the events industry; the need to safeguard it and why it’s important to prioritise its resurgence.
The social campaign launches today, and will continue over the coming weeks, using #ProjectConfidence.