bp pulse LIVE and Utilita Arena Birmingham Reveal New Premium Spaces

28 April 2025 Maddy McCrann-Smith

Officially launched on the 27th April, bp pulse LIVE and Utilita Arena Birmingham unveil their new premium spaces. 

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bp pulse LIVE 4/4 Lounge

Inspired by the golden age of disco and the warmth of 1970s design, the spaces combine glitz and glamour with a touch of comfortable sophistication. Guests can expect a stylish ambience where every detail has been curated to enhance their experience. 

 

The reimagined premium spaces have been thoughtfully designed to provide guests with an elevated event experience before, during, and after watching their chosen arena event. 

 

Alongside the new interiors, both arenas have upgraded their premium food and drink menus, offering guests an array of refined dining options. Including sharing boards complete with baked, smoked Cotswold brie, hot & sticky pork belly bites, to ice-cream from Leaminton Spa among other treats. 

 

At Utilita Arena Birmingham, fans can also secure new premium seats inside the arena bowl, providing them with exclusive benefits such as extra leg room, padded seats, and excellent views of all the action.  

 

Meanwhile, at bp pulse LIVE, the newly rebranded bp pulse Showdeck has been redesigned with guest comfort in mind. Featuring an inviting lounge and bar area, the deck is conveniently located just moments away from guests’ seats inside the arena bowl, ensuring a seamless and enjoyable experience. 

 

Recognising evolving audience needs, both arenas have also updated their membership offerings to provide even greater value and flexibility for guests. 

 

Jen Mitchell, Managing Director of NEC Group Arenas, commented: “We are all so excited to unveil these stunning new spaces and welcome our guests to experience them! This marks a new chapter for our arenas, and we can’t wait for our guests to see the transformation.” 

 

To find out more please visit Premium at Utilita Arena Birmingham, Premium at bp pulse LIVE.