Amadeus named Sport Caterer of the year

The award celebrated the success of the caterer’s food service at Birmingham’s Genting Arena and was presented to Catering General Manager for the Arena, Annie Monnox.

Amadeus has had an extremely successful year as caterers for the Genting Arena. The team, headed up by Annie, has demonstrated an ability to consistently deliver retail sales and fine dining excellence in a venue where numbers and customers differ at each event.

By implementing new systems, investing in staff training and looking at the overall improvement of the customer experience, the Genting Arena retail team has seen an increase in average transaction spend, rising from £7.12 to £8.22. 2016 has also seen record sales at some events, notably the Slam Dunk Festival, which surpassed its sales targets by £34k and averaged an £18 spend per head.

Catering General Manager for the Genting Arena, Annie Monnox, said: “We are delighted to have won the Sport and Leisure Caterer award. It is a testament to the hard work of the team behind the scenes to make the customer experience at the Genting Arena the best it can be. The team is set challenges and continually raises its game to keep breaking records and every member is committed to bettering themselves. This award will give the whole team a boost and personally, I’ll look forward to building on our success in the next year.”

Over the last 12 months, Amadeus has invested in its product and services at the Genting Arena to drive sales and enhance the customer experience. New adaptable kiosks have been installed in the food market to meet the varying demands of the audience, the Lakeside Lounge has undergone a £429k refurbishment new technology has been installed in hospitality areas leading to a five-minute reduction in serving time including a new pre-order technology.

Kevin Watson, Managing Director at Amadeus, said: “This is a much deserved accolade for Annie and the team at the Genting Arena. Annie is a fantastic leader and demonstrates all the qualities you need to motivate and drive a team to succeed. We have seen significant changes at the Genting Arena, which have resulted in more challenging targets, but the team has stepped up to the plate and delivered. Going forward, we are looking to further invest to keep driving sales and enhancing the customer experience and I am confident that with Annie at the reins and a brilliant team behind her, we will succeed.”

The Foodservice Cateys celebrate contract catering employees across the UK; recognising and rewarding the individuals and teams that work tirelessly to make sure their business delivers and exceptional service day in, day out.