5m revenue in banqueting

10 March 2017

The International Convention Centre (ICC) Birmingham and the Vox Conference Centre are celebrating a successful 12 months by delivering over 230 banqueting events for 71,500 delegates, resulting in a combined revenue in excess of £5m across both venues.

Following the success in this area, two members of the sales team have been promoted to reflect their hard work and dedication. Maria Mawston has been promoted to Senior Banqueting Sales Manager at the ICC and an Emma Peplow has been promoted to Banqueting Sales Manager for the Vox.

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Emma Peplow (Left) and Maria Mawston (right)

Sales Director of the ICC and Vox, James Elston, said, “Stand Alone Banqueting is very important to our venues. It not only helps to keep our venues busy in the evenings and over weekends, but it also plays a vital role in the local economy. With tens of thousands of delegates visiting our venues annually for banquets, this only has a positive impact on the surrounding hotels, bars and restaurants in the city centre where the ICC is based and on the NEC campus where the Vox is part of the integrated leisure complex, Resorts World.”

“The banqueting space we offer is also vitally important to a growing number of charity events that we host on annual basis. We are able to bring together a large amount of people in the same room for their events enabling them to raise phenomenal amounts of money for extremely good causes.”

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The ICC Birmingham

James added, “Maria and Emma do a fantastic job of being able to manage the venue diaries so we can host as many banquets as possible for our clients. Their promotions were well deserved and we wanted to ensure they were recognised for the contribution to our business.”

Always striving to provide an unparalleled dining experience, £140k has recently been invested in a new range of table top light equipment setting the catering offer apart from the typical conference and banqueting environment. The new tableware, including crockery based around free flowing, organic concepts, drives a new style of food presentation which is designed to enhance the fresh, great tasting food, provided by in-house caterer Amadeus, that the venues are known for.

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The Vox