10 years in ticketing

11 September 2017 Ellie Rance

The Ticket Factory is celebrating a decade in ticketing with the launch of its ‘Cheers to 10 Years’ campaign this September.

Selling over 2.5 million tickets a year for the world’s most popular artists, respected promoters and the UK’s top venues, The Ticket Factory is one of the UK’s leading ticket agents.

As the box office for the NEC Group, The Ticket Factory has unparalleled experience when it comes to the event industry, working side by side with the Group’s two arena venues – Arena Birmingham and the Genting Arena – on a daily basis. With the strapline, ‘fast, simple and fun’, the company has grown exponentially since its launch in 2007and today serves a diverse range of clients within the sport, exhibition, concert, festival and outdoor event sectors.

As a boutique ticketing agent, The Ticket Factory prides itself in its ability to provide a tailored offer for each and every client, whether creating a bespoke event app, a white label website or a bespoke marketing strategy using segmentation data to establish behaviour patterns and visitor profiles of ticket bookers.

Championing the ticket buyer in everything it does, The Ticket Factory was the first ticketing agent to partner with face value resale platform, Twickets, offering customers who can no longer attend events an opportunity to resell their tickets, and remains the only agent to have fully integrated the Access Card into its systems, providing disabled people with the same ease of booking as everyone else.

Looking to the future, the ticketing agent will continue to set the bar for industry, with a pipeline of exciting projects planned for the year ahead including the roll out of its brand new Expoware product. With the launch of this new service specialising in trade registration, The Ticket Factory becomes the first agent in the UK to provide a fully functional hybrid ticketing solution that caters for B2C and B2B audiences. 

Steven Waller, Head of Marketing at The Ticket Factory, said:

“Over the last 10 years, the ticketing industry has changed beyond recognition. Technology and consumer trends have driven rapid changes in the industry meaning the way people buy, use and store tickets is very different to 10 years ago! Many ticket agents have come and gone in that time, and only the most agile and adaptable agents can compete in such an unpredictable and fast-paced marketplace.

“Our ‘human powered tech’ approach, focusing on technology and digital marketing expertise backed by exceptional service and operational delivery, has served to differentiate us from competitors.  At the same time, we have grown in popularity with ticket buyers due to our unique range of consumer initiatives such as our affiliate partnership programme which offers benefits to people buying through The Ticket Factory.”

The ‘Cheers to 10 Years’ campaign will run from September to the end of the year, with The Ticket Factory’s official tenth birthday on 1st October 2017. The campaign will see a variety of B2B and B2C activities take place to raise awareness of the ticketing agent, including competitions, social media engagement and partnership activity.

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The Ticket Factory's 'Cheers to 10 Years' campaign