NEC Group Media Partnerships

While we’re more famous for hosting must-see live events and first-class conferences we also have a wealth of experience in bringing live to life through innovative, data led media campaigns, unique sponsorship opportunities and immersive brand experiences.

Our approach is simple; we gain understanding through discovery, we create ideas and content through imagination and we drive revenue through connection.

We work closely partners, right-holders, media agencies and brands alike, every step of the way, to achieve collaborative and commercial success. 

Media Opportunities

We are one of the region’s most effective media owners. Across our venues we have over 2,500 permanent advertising spaces across 5 venues, including 250 digital screens, 2,300 OOH banner, billboard and poster sites and a wide range of internal and external experiential activation sites, which are seen by over 23 million people every year. This provides a great opportunity for our partners and clients to have their brands seen by a diverse range of senior decision makers and engaged audiences, while maximising their media spends thanks to our highly competitive rates.

Whether it be a long term brand-recognition campaign or a short term focused campaign to promote a specific media to your desired audience demographic, we have a wide selection of appropriately placed media assets to help you achieve your goals.

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So why advertise with the NEC Group?

For starters, there’s the benefit of being associated with a venue where people go to have fun. Then there’s the fact we have more advertising opportunities and diverse audiences than any other UK venue*. Having been our home for over 40 years we naturally know Birmingham inside out, which means we’re able to help brands pinpoint their marketing campaigns by recommending the most effective advertising spaces in order to reach their chosen and preferred audiences. 

We also offer a host of experiential activation location opportunities across the venues, allowing you to engage first hand with our visitors to create memorable brand experiences. To cater for any online media requirements, we offer a number of web based advertising channels, which can tap into audiences before, during and after their visit.

The diversity and scope of the Media & Advertising opportunities offered by the NEC Group, allows brands to connect with individuals at every step along the visitor journey and beyond.

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Partnership Opportunities

Alongside our media offering, we also have a number of exciting partnership opportunities that provide a truly unique way to engage and connect with our visitors across a host of venues.

Across our 5 venues and national ticketing agency, The Ticket Factory our current commercial partnership programme is home to a wide range of businesses from household brand headline sponsors, through to independent partnerships and - by delivering engaging content (hosted in our world-renowned venues with award-winning services) - we provide unforgettable live experiences that reunite our audiences with great brands year after year.

So why partner with the nec group?

There is a unique and emotional power of having your brand associated with live events across culture, sport, music and entertainment – and as the UK’s leading live events business, the NEC Group can make that happen.

As consumer habits are constantly evolving, we understand the challenges brands face in building genuine, memorable connections with their audiences. Our solution is simple, through the heightened engagement of attending live events, we offer the ideal opportunity for you to connect with every venue visitor.

We aim to create integrated partnerships with more focus on meaningful, measurable campaigns, ensuring that rights are maximised to deliver significant return on investment against your defined objectives.

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Want to find out more?

With opportunities across all of our venues, events and brands, it's always worth getting in touch with a member of the team. 

Drop us a line to find out what commercial partnership and media opportunities would be right for your brand.

Email us on:

Media & Advertising - [email protected]

Partnerships - [email protected]

Or call +44(0)121 787 3425

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