Amplify Hospitality

Amplify is the premium hospitality provider for the NEC Group, the company behind internationally renowned venues: Utilita Arena Birmingham, Resorts World Arena, the NEC, ICC and the Vox Conference Venue based in Birmingham. Operating predominantly at the two arenas, Amplify delivers a first-class service and an exquisite dining experience courtesy of the multi award winning caterer Amadeus.

hospitality package levels


Freestyle is the perfect single-event package to entertain friends, family or clients, offering exceptional hospitality and ultimate comfort, so you can relax and enjoy the night ahead. Feel like a guest at your own party with a host attended reception, informal dining and complimentary drinks, along with a whole host of other benefits.


Be part of something exceptional with Club, Amplify’s annual membership package for those who live for live entertainment. The hottest live events and quality hospitality benefits are yours to enjoy, whenever you choose.


Amplify’s Air membership is pure, five-star live event indulgence – and the most sought-after membership, offering a whole host of benefits, available to Air members only. Air is luxury on a grand scale, with everything taken care by your own personal account manager - the ultimate experience for true entertainment connoisseurs.

executive boxes

Utilita Arena Birmingham has ten exclusive and luxurious ShowCubes, the perfect way to entertain clients, colleagues or friends.

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